One of the most powerful companies is vigilant about keeping its secrets. But you can look behind the scenes thanks to Brad Stone’s thoughts on “How Google Works.” He provides a revealing look at who these people are. It also gives you an impressive leg up if you want to work for a company like Google – or start the next Google:
At the center of their new management framework are “smart creatives”: those unusually intelligent, self-motivated employees who are responsible for coming up with the next big thing. Companies need to hire and keep them, but smart creatives aren’t necessarily dazzled by perks like high salaries and corner offices. They seek meaning in their work and approach their careers with an inflated sense of missionary zeal that would send the writers of HBO’s “Silicon Valley” scurrying for their notebooks. Successful companies must start thinking about their culture early on, the authors write, and fashion direct, inspiring mission statements (“Don’t be evil”) that might sound disingenuous to outsiders but that actually motivate employees.
Most of these lessons have hardened into conventional wisdom and will not surprise anyone already steeped in Silicon Valley’s infectious dogma. Trust your engineers and say yes to them as often as possible. Stay flexible in planning. Power should derive from merit and insight, not tenure or salary. Launch quickly, iterate and don’t be afraid to fail.
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